For the last 3-4 years areas where vegetables, especially in greenhouses, are grown in Ukraine have been shrinking. If greenhouse farms cannot sell their first harvests, in condition of markets being closed, the number of people willing to grow vegetables will dramatically decrease in this season.
This is the conclusion of Tetiana Hetman, Head of department “Marketing-Analytics” of the wholesale market “Shuvar”, which she shared during the online webinar on April 3.
Recently the volume of sales on the whole market “Shuvar” has stabilized and reached the level of the previous year. The reason is: food markets and small shops started working again in Lviv. “There are many chains of mini-shops in Lviv oblast. There are few supermarkets in Lviv, but a segment of shops near house is developing well. The similar tendency can be seen in Dnipro now, where chains of small shops started to appear actively”, – commented Mrs Hetman.
Now there are long queues at Shuvar’s terminals. “People worry, but we cannot close such distribution chain for small farmers. The season of greens has just started.
Greens are mostly supplied by a small producer, who cannot enter big chains. That is why if the first rotation of greenhouse and seasonal vegetables fails and there is no opportunity to sell the first harvest, the number of people willing to grow vegetables will dramatically decrease”, – she explained.
Besides, in current difficult conditions, increase of import and decrease of export of vegetables are possible, analyses Hetman.
